Unmoderated boy chat invalidating behavior
Sure, technology may slide the percentages a small amount but material changes to this dynamic won’t happen. Now, I don’t particularly like that term but there’s a certain amount of truth in it.Creators If creators are responsible for nearly all of the content we consume, that makes them … The sad thing is that most of the ‘influencer outreach’ content I’ve seen talks about how to identify (zzzzzz) and these people or ways to interact with them on Twitter.When I explain it to people I refer to these groups as lurkers, reactors and creators respectively.What’s surprising (to me at least) is that many people still haven’t caught on to this idea.The idea here is that the vast majority of people lurk and never participate. A small minority, the 9%, may comment, share or participate in other ways.But it’s the 1% left that actually the content that is consumed.That those creators can then provide your brand, site or product exposure by including them in Excuses I know some of you are going to complain that blog commenting like this is too time consuming. Would you rather send out a bunch of email pitches to influencers which are essentially interruptions and attacks on their attention instead build lasting content assets (comments my friend) while gaining exposure with said influencers? Others are rightly frustrated with comment censorship, both human and algorithmic (i.e. But the answer is not to remove comments (and chase away creators) but to figure out a better way to have these discussions.TL; DR A small amount of creators are responsible for the vast majority of the content we consume.
Participation Inequality To understand why blog commenting is so powerful you first need to grasp the concept of participation inequality.
So take advantage of the implicit focus creators have on comments. When you comment, your job is to add value to that content. Don’t make the mistake of leaving a great comment and then have the creator come through to a site that hasn’t been updated in over a year or a half-ass product page with a broken image.
Blog Commenting The problem with blog commenting is that most people suck at it. That means you come with an opinion and point of view. If you’ve engaged the creator enough to garner more attention, don’t squander it with poor content assets.
They remain shocked and appalled that 90% of Yelp reviews come from 1% of users.
They use low activity (defined as contributing) on services like Twitter and Google to argue that they’re not viable. And that’s why the percentage still Tweeting from those years is higher.
I’m not even talking about the cesspool of comments that often overwhelms You Tube videos or the comment spam with their ever present and overly complimentary prose clogging up moderation queues. You come with other related content that you’ll link to in your comment. No one likes the person who always talks about me, me, me. Putting It All Together I’ve been wanting to write this post for a few months but it wasn’t until I bumped into Larry Kim (who is a great guy) at SMX West that everything fell into place.